"The accumulation of devotional intensity around a work of art forms a field of morphic resonance that affects future viewers.

Morphic resonance is a theory developed by Rupert Sheldrake that states that each member of a species draws on the collective memory of the species, tunes in to past members of the species, and may in turn contribute to the further development of the species. Sheldrake cites the inexplicable simultaneous development of habits in geographically separate species, and even points to the fact that after a particular kind of crystal is grown in a laboratory, it becomes easier to grow throughout the world. Each thing has a morphic field, an organizing, form-shaping field that brings its singular field into 'resonance' with the habits of the collective field. The more often an action is repeated, the more powerful and influential, and easier the access, is its morphic resonance. The morphic field of the individual has the potential to influence the collective through creative acts.

The difference between lunacy and time-honored religious rituals is a thick layer of morphic resonance built up over many generations of devotional repetition."
- Alex Grey